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Glossary Of Printing Terms [31]

B Baltic Birch Baltic Birch Plywood is the leading plywood that is light in color with fine grain patterns. Its high durability and resistance is its strength, preventing warpage and blending. A Baltic Birch Plywood is made of a strong material due to the usage of high-quality MR for veneer gluing. It is one of the most sold products for its long durability, low weight, surface hardness, quality, and high performance.
Banners Banners can be a flags or other pieces of cloth bearing a symbol, logo, slogan or other message. Also, banner can be a bar shape piece of non-cloth advertising material sporting a name, slogan, or other marketing message.
Basis Weight Basis weight refers to the mass of paper or other substrates per unit area, typically expressed in grams per square meter (g/m²).
Billboard A billboard is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.
Bind A term often used in the printing and building of books, though sometimes in other styles of art as well. The bind refers to the act of joining the separate sheets together using wire, glue, twine, or other materials.
Binders A detachable cover, resembling the cover of a notebook or book, with clasps or rings for holding loose papers together.
Bindery Bindery refers to a studio, workshop or factory where sheets of (usually) paper are fastened together to make books, but also where gold and other decorative elements are added to the exterior of books, where boxes or slipcases for books are made and where the restoration of books is carried out.
Blanket The rubber surface in a printing press onto which the ink is transferred from the metal plate before it is pressed to the paper or other printing material. This is a necessary step between the metal plate and the paper because the rubber allows the blanket to conform to the subtle textures of different papers, adhering the ink more completely.
Blind Folio This term refers to a page in a numbered book or document, such as a completely blank page, that is counted in the numbering sequence, but is not printed with a page number. (ie: 1, 2, 3, blank, 5...)
Blind Image This term refers to an image on printed paper that is stamped, embossed, or otherwise imprinted into the paper, but not delineated by any color of ink or foil.
Block books Block books, also called xylographica, are short books of up to 50 leaves, block printed in Europe in the second half of the 15th century as woodcuts with blocks carved to include both text and illustrations. The content of the books was nearly always religious, aimed at a popular audience, and a few titles were often reprinted in several editions using new woodcuts. Block books are very rare, some editions surviving only in fragments, and many probably not surviving at all.
Block Printing Block printing is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper. As a method of printing on cloth, the earliest surviving examples from China date to before 220 AD, and woodblock printing remained the most common East Asian method of printing books and other texts, as well as images, until the 19th century. Most European uses of the technique for printing images on paper are covered by the art term woodcut, except for the block-books produced mainly in the 15th century.
Blocking In offset printing, the unfortunate occurrence of printed sheets sticking together due to tacky ink, humidity, or other factors, which is problematic when separating the pages at a later date.
Blow up Another word for enlargement; the act of increasing the print size of an image, photograph, or block of text.
Blow-Up An image, or part of an image, that has been made larger.
Blueline An inexpensive photographic proof created prior to printing the full run of the image on a printing press. A blueline is created from a negative on which all the colors are blue (or possibly a different color) and shades of blue. Printing plate negatives are exposed to photosensitive paper to create the proof. Blueline proofs are "contact proofs," so called because the creation process requires they come into contact with a specific kind of paper.
Blueprints A blueprint is a reproduction of a technical drawing, documenting an architecture or an engineering design, using a contact print process on light-sensitive sheets. Introduced in the 19th century, the process allowed rapid and accurate reproduction of documents used in construction and industry. The blue-print process was characterized by light-colored lines on a blue background, a negative of the original. The process was unable to reproduce color or shades of grey.
Blurb A blurb is a short promotional piece accompanying a creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust-jacket of a book, and are now found on DVD and video cases, web portals, and news websites. A blurb may introduce a newspaper or magazine feature story.
Board paper Also called paperboard, the designation given to papers greater than 110 lb, or 80lb cover stock - 200 gsm. Paper of this thickness is often used for file folders or post cards.
Boiler Plate In offset printing, a block of text (or type) that can be used over and over again in various jobs and situations, without being altered to any great degree. Originally, boiler plates were made from steel instead of the softer lead alloys commonly used, which allowed them to stand up to hundreds of copies. Boiler plates (of a syndicated newspaper column, an advertisement, or an entire edition, for instance) would be created at a central location and shipped to other cities for use by those local presses.
Book Binding Bookbinding is the process of physically assembling a book from an ordered stack of paper sheets that are folded together into sections or sometimes left as a stack of individual sheets.
Booklets Small, thin books with paper covers, typically giving information on a particular subject.
Bristol Paper Bristol board (also referred to as Bristol paper or Super white paper) is an uncoated, machine-finished paperboard. It is named after the city of Bristol in the southwest of England. Common sizes include 22.5″ × 28.5″ (572 × 724 mm) and its bulk thickness is .006 inches (0.15 mm) or higher and A4, A3, A2 and A1. Bristol board may be rated by the number of plies it contains or, in Europe, by its grammage of 220 to 250. It is normally white, but is also made in different colours.
Bristol paper/board Bristol refers to papers with a 90lb to 200lb weight (200-500 gsm). This style of paper is often used for index cards and display signage.
Broadside A large sheet of paper printed on one side only. Historically, broadsides were posters, announcing events or proclamations, or simply advertisements. Today, broadside printing is done by many smaller printers and publishers as a fine art variant, with poems often being available as broadsides, intended to be framed and hung on the wall.
Brochure An informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Bronzing In printmaking, an effect created when the print is dusted with metallic powder before the ink has dried.
Building Wraps Large-format prints used to cover buildings during renovations. They usually have an advertising function too.
Bullet In typography, a bullet ( • ) is a typographical symbol or glyph used to introduce items in a list.
Bumper Sticker An adhesive label or sticker with a message, intended to be attached to the bumper of an automobile and to be read by the occupants of other vehicles—although they are often stuck onto other objects. Most bumper stickers are about 30 cm by 8 cm (12 in by 3 in) and are often made of PVC.
Buy Out To buy out or farm out work is to subcontract certain services to a different company. The secondary company generally works on a white label basis, whereby the customer is unaware of the outsourcing. Also known as "out of house" or "outwork."